Thursday, June 3, 2010

The Appeal of Silly Bandz


What a refreshing fad this latest craze is. Colored rubber bands in the shapes of trombones, stars, castles, and ice cream cones—to name a few—they’re worn on the wrist like some elaborate, ancient bracelet. One pack of 12 costs $ 3.00, so you can sport a stylish look without losing too much money. Or, as is the case at my daughter’s school, those who have share with those who don’t, so everybody has at least a few. Silly Bandz elicit generosity where it’s sometimes hard to come by.

They also appeal to girls and boys alike. After years of resisting products marketed separately to each gender—brown and violent action figures for boys and pink and gentle dolls for girls—we can finally buy something that obliterates gender. Silly Bandz let kids be kids, rather than forcing boys to be boys and girls to be girls.

Perhaps the most fun of all, they are traded each day on an open market, housed on the playground or school bus. Trade a dragon for a duck. Trade a mermaid for a minotaur. Trade two figures for a phoenix, the most desired Silly Band of all, or hold out for an IPod. Each day brings something new.

Silly Bandz: simple fun in the midst of complicated times.

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